Logotype for the public health administrator, Valcler.

Valcler is a natural leader and is quite usual to see him followed (literally and metaphorically speaking) by thousands of people. It was important that the logotype represented that (several human figures).

It was also important that it reflected in someway his political choices (in Brazil, PT, the labor’s party – left wing – is represented by a red star).

Other main characteristic is that Valcler is an aggregator but not – in any way – an authoritary person and truly believes everyone’s equal.